10 tips for selling an online course
- Choose a course topic that is in demand
- How do you know if your topic is in demand? You research it. Look online. Google the topic. Search in Facebook groups, LinkedIn groups, on Twitter, and other social media platforms.You can also take a look at other online course platforms to see what is trending.
- Have the right equipment
- You need to make sure you have the right equipment to create your online course. This means you need (at the bare minimum), a microphone for good audio, a smartphone/computer for filming, iMovie or Windows Movie Maker or some other video editing program for editing, pen and paper to draft up and outline your course
- Outline your course
- Videos on Stupid Easy need to be 5-minutes or less. The shorter the better as long as you are just delivering the content. Remember, the average attention span is 8.4 seconds and is only going to go down. That’s why you want each lesson to be bite-sized so it keeps your users engaged
- Be sure to pick one main topic you want to cover and deliver the problem, followed by the solutions. Provide value. Keep it simple and to the point
- We make it easy for our teachers – you the course creator – to outline your course by simply logging in and clicking on “New > Course”
- Confidence sells
- Choosing a topic that is in demand and that you can speak to is your key to success. You want to be confident in what you are delivering as you are the “expert” here. People are coming to you because they don’t know, but they do know you will teach it to them.
- Create a promo video to share on your sales page and on social media
- A promo video helps promote your course and gives viewers an idea of what they can expect if they take your course. Remember, same time requirement here. Keep it short and under 5-minutes even if this is on social media or your website. Most social sites allow videos to be anywhere from 30-seconds or more with 2-minutes or less being ideal on Facebook
- Ask and listen to feedback
- At Stupid Easy we review your course to make sure your videos have met our 5-minute requirement. Once you are ready to submit your course for approval we will go through and review it. If any adjustments need to be made we will provide you with our feedback before moving it live
- As part of your ongoing research, you will want to ask for and listen to the feedback others give you – not just us. Feedback is key to your success
- Set a goal
- What does your timeline look like for launching an online course? How long will it take you to research and draft up your outline? When will you start filming? How long will it take to edit and ask for feedback? Do you have a specific date that your course needs to go live? If so, plan on submitting it for approval at least a week prior. Our team works hard at approving courses as quickly as possible. That being said, if your course requires any edits (to help avoid this, keep videos under 5-minutes) you want to give yourself plenty of time to adjust as needed
- By setting a goal you give yourself a working deadline which will help you complete your work
- Quality over quantity always wins
- When creating your online course always keep in mind that it’s not about how much can you cram into a lesson or even a course. It’s about the quality and the value you are providing. Keep your user in mind when creating your course. Ask them questions and speak their language
- Add some personality
- What will make your online course stand out from others covering the same topic is YOU! People don’t buy products, they invest in the creators. When you bring your personality to the course you are the only one who can teach and sell it. It doesn’t matter how many other courses are out there. Yours is the one people want because they want you. They connect with you
- Become a member of Stupid Easy and join our support community
- Inside the support community, our members engage not only with our team but the whole community where they can work together to build amazing courses.
- Not a member yet? You can still engage with our Facebook page community
Trying to figure out how to price your online course?
Check out How to price your online course