Once you have a good idea for an online course and you’ve done your research (including polling your audience) it’s time to create and sell your own online course. So, what does that look like?
First, let’s talk about creating your online course.
Why are you creating an online course?
What are you hoping to get out of it? These are important questions as they will help you create content.
Are you creating an online course just for fun? I mean, that’s cool! Who wouldn’t want to create one now that you have Stupid Easy to build your online course right?
Are you trying to make a little extra money to help pay some of those bills off? Either way, you can still create your online course. It’s just nice to know upfront what you are looking to get out of it.
There is so much to learn in this world.
Technology today makes it easy to access more information, but it doesn’t always make it easier to understand it. That’s where you come in and teach what you know. Break what you know down into a fun and easy way to learn it.
What does this look like?
Well, you take what you know, break it into sections (lessons) and try to stick to no more than 3 supporting points for each lesson. You can simply use a pen and paper to sketch this out or use a Word doc with bullet points – pen and paper work so much better though. Here’s what it can look like…
- Lesson 1
- Lesson 2
- Lesson 3 and so on
As you create your online course keep this in mind, “Why should I care?” as it’s what your students will be asking themselves when they see your course. Remember, you are solving one problem within your course and giving your students the solution they need. You want your students to be able to take a lesson in between classes, shifts, baby duty, game day, and more – hence the 5-minute cap on videos.
Selling your own online course is the next part of the equation, right?
Once you have your course outline and know what you are going to deliver its time to figure out pricing.
How do you want to price your online course? On Stupid Easy you have the option to price your own online course for FREE or, if you like, you can put a price on it. When it comes to putting a price on your course you want to ask yourself what’s your time worth? What is the solution you are providing worth to your ideal student (i.e. target market)?
One way to determine your price tag is to circle back to your research and see what others are charging for something similar. If you have ever taken an online course, think about how much you paid and how much time it might have saved you which we all know time translates to money right? Was it worth it?
Also, don’t forget to ask people what they would pay for something like what you have to offer. You’d be surprised with how much information you can receive if you just ask. Ask and listen.