If your business wants to teach a process, concept, or deliver knowledge through a course, I’m going to show you an easy way to do this using live streaming.
Live streaming is a medium you can use to broadcast to an audience in real time.
There are multiple live streaming tools you can use like Periscope, Facebook Live, or Twitter Live. Let’s dive into how to create your first course using a live stream tool.
Step 1 – Get clear on the solution your course will provide
This step is crucial. You don’t want to create a course that isn’t wanted or needed by your potential customers. Do some research to get clarity on the exact solution your customers are looking for and find the sweet spot between that and what your company can provide.
Research can include doing a simple Google search on your topic, searching websites like YouTube to see what’s trending, browsing Amazon – a great place to find ideas & see what people are saying by reading the reviews – and reading books around your topic. These are just some of the ways you can get started with your research.
Step 2 – Outline the core points
The course should have at least 3 core points or process steps that will lead the customer to a solution.
For example, an Interior Decorating Company might create a course on how to design your living room. Perhaps the three main steps would be:
- Setting up the space
- Selecting the perfect design theme
- Finding items that fit your budget
In each segment, you can go over the specifics the customer should think about, steps to take, and how to complete them.
Write out a sample script with the details of each section to practice a bit before going live on camera. You won’t be reading from the script when filming but it helps prepare your mind for the main ideas to speak about. If it helps, have these talking points posted nearby so you can reference them if you need them while on the live broadcast – this is ok!
Step 3 – Promote your course
Let your community know that your business will be live streaming a free course.
This is a great opportunity to build brand recognition and credibility. Promote it to your email list, on your social media, and tell any business partners who would benefit from it.
Step 4 – Livestream course content
With live viewers on the broadcast, it’s important to set the stage for them as well as for yourself. In order to turn these live stream videos into course content, you want to speak directly into the camera – if using a mobile device make sure your camera lens is on the left side as this makes it look like you are talking directly to your viewers – for a full 5-minutes without addressing the live viewers.
To set the stage for this, simply inform the viewers that you are going to go over the course content and take questions at the end of each segment. That way you don’t have random stop gaps where you are talking to live viewers in your course videos – this also lets you just focus on delivering the content without worrying about the comments.
Once you start the 5-minute segment, start with the name of that segment and dive into the content. Be sure to breathe and talk like normal – no need to rush here. Once the 5-minutes is up, smile at the camera for a few seconds before speaking again, because this is where you will edit the video to the end.
We are using 5-minute segments because the Stupid Easy platform prefers 5-minute or less videos (bite-size) for each lesson. You can always adjust the segment time based on your needs.
If you are completely new to live streaming and have no idea what to do, check out this article to help you get started.
Step 5 – Edit & upload your online course
Save your broadcasts to your computer (or mobile device) so you can edit them later. Edit each 5-minute segment into separate parts. Upload your videos to Vimeo (highly suggested as it offers more control over your video player and keeps your students focused on your content vs YouTube and their distracting ads). Then log into your teacher account on Stupid Easy, create a new course, fill out your outline and drop your video links.
Now you have your course ready to promote and sell!
Not an editing pro? You can hire someone on Fiverr.com to do some quick editing for you. If you want to do it yourself, here’s a great article with the best editing software for both Mac and PC. Use these steps to setup your first course with live stream.
Now your business can benefit from reaching more people with its expertise as well as become an industry leader by offering huge value to its customers.
Guest post: Aditi Ramchandani is a Digital Marketing Strategist that works with businesses and entrepreneurs to build strong brands through strategic communication, visibility, and positioning. To find out how you can build an irresistible brand for your business, head over to www.mybrandvoice.com/ib.